With the recent implementation of Google’s Penguin update, many users are in a panic that their websites are no longer “Google-Friendly” after they realized their search position dropped overnight. Many of these suffering websites have been up-in-arms about the most recent update, but what can be done?
The origin behind the Penguin update focuses on the growing problem of SPAM on the internet. As the internet continues to expand, many website administrators attempt to use SEO (Search Engine Optimization) to increase the ranking of their website in search results through the use of metadata. By manipulating metadata to create dense clouds of linked keywords on a website, one could drastically increase the position of their website in search results. While meta-data based SEO is a great way to make your website more visible and increase its ranking in searches, it doesn’t add any valuable content to your site. This led to a number of websites manipulating the Google’s algorithm to receive a very high ranking value with little to no useful content.
In an attempt to correct this issue, Google’s new Penguin algorithm modifies Google searches and places more of an emphasis on the content of the page to determine its relevance. They claim that Penguin’s new search protocol is aimed at guaranteeing quality search results and that most websites suffering losses from this change were poorly optimized to begin with. These websites that dropped in relevance were detected as having issues with excessive or irrelevant links and keywords. This has created a unique balance that web designers must strive for that uses the proper number of unique keywords and links per page without creating a convoluted inter-linking web of metadata.
With the release of Penguin, Google has stated that they do not wish to reveal the details behind their search-engine tweaks with this newest update. They believe that if the public discerns all of the details behind the search algorithm, people will discover ways to manipulate the algorithm to return better search results without the addition of quality content.
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